Heidi LARSON
Director, The Vaccine Confidence Project, and Professor of Anthropology, Risk and Decision Science, London School of Hygiene & Tropical Medicine; Clinical Professor, Institute for Health Metrics & Evaluation, University of Washington, Seattle
Prof Larson’s research focuses on managing risk and building public trust and cooperation in the context of pandemics and other crises.
In 2021, Prof Larson founded and now serves as Chair of the Global Listening Project to investigate ecosystems of trust and public experiences and trust relations to inform societal preparedness for future crises.
Prof Larson previously led vaccine strategy and communication for UNICEF’s Global immunization programme and served on the WHO SAGE Working Group on vaccine hesitancy.
She is author of STUCK: How Vaccine Rumors Start – and Why They Don’t Go Away.
In 2021 she was named by BBC as one of the 100 most influential women in the world and was awarded the 2021 Edinburgh Medal.