Track 2.2: Media for change: Navigating the role and intersection of philanthropy, media and communications in social impact

Mass media, communication, and creative content influence all aspects of life, shaping scale, pace, and patterns across public, private, and organic spheres. The choices made by media outlets on what to cover or ignore can significantly influence the direction of philanthropy and how others perceive ‘impact’. Given this potential to shape powerful narratives and influence public opinion, how can media be used as a force to drive net positive social change?​

This session explores how mass media and philanthropy together can engage diverse audiences, inspire action, and amplify social outcomes.