Keynote 2: The Economics of Giving: What makes us give? What stops us from giving more?

Philanthropy is an emerging force in the global economy, and we have seen growing sentiment and commitment towards giving to the community, even among the most conservative businesses and individuals. However, it is impossible to ignore the philosophy behind giving as a way of resource redistribution, and economic approaches and strategies do have an impact on how philanthropy is delivered and received. Can understanding the economics of giving help us foster more generous societies? 

In this session, we will break down the factors that influence philanthropic behaviour, examining what people gain when they give and how we can tap into these motivations to encourage us to give with real and sustainable impact.