Closing Plenary: Motivating Project MuSE: How should we understand investing in the arts and sports?

It is widely recognised that sports and the arts can be transformative by promoting whole-person development, mental well-being, a sense of belonging, and more. Yet the full extent of their impact on broader society is not well-understood. What impact does investing in sports and the arts have on societies and cultures? How do these industries themselves give back?

In this session, speakers will present their personal experiences to explore why investing in arts and sports yields a high Social Return on Investment.